The development of e-commerce work in printing consumables enterprises in China

The traditional sales mode of printing consumables in China is generally an ancient model using layer agents. Due to the influence of the old sales mechanism, the price of printing consumables cannot always be unified. The inability to unify prices is a fatal injury to e-commerce in the field of printing consumables. Major printing consumables companies are afraid to rush to launch e-commerce because the interests involved are too complicated. If China's printing consumables enterprises want to get involved in the field of e-commerce, they must solve the channel problem.


If printing consumables companies want to solve the e-commerce channel problem, they should focus on two aspects:


1. Select some products for online sales. The traditional channels have entered the e-commerce, prompting the e-commerce channel to step up the integrated route and actively attract traditional brands to settle in. Printing consumables companies are also favored in e-commerce.


2. Maintain the competitive advantage of traditional channels. The market capacity of the domestic third- and fourth-tier markets is small, and it is not suitable for the development of a number of printing consumables dealers. It is not allowed to blindly add a number of dealers. In terms of expanding the market of the third and fourth grades, printing consumables enterprises should be cautious and step by step, manage according to the existing channel profit model, and continue to maintain the coherence of the channel strategies of the primary and secondary markets and the third and fourth grade markets.


In order to do a good job in e-commerce, the e-commerce department in China's printing consumables enterprises must first develop their own strategic plans for e-commerce development, do a good job in the management and maintenance of network channels, and gain the trust and understanding of customers. Each dealer performs its own tactics, so that every customer gets a good psychological experience about printing consumables. These will help promote the long-term development of e-commerce in the field of printing consumables.

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