Analysis on the characteristics of tourism product packaging design

In recent years, the development of China's tourism industry has become an important driving force and factor for promoting economic development. In the long-term development process, although China's tourism industry has made some great progress, it still has certain problems. The most prominent of these is the issue of packaging design for tourism products. The level of packaging design of tourism products has a decisive influence on the cultural connotation of products, and is directly related to the purchasing power of consumers.

In the packaging design of tourism products, attention should be paid to its practicality, aesthetics, portability and cultural differences.

1. The packaging design of tourism products should be practical and aesthetic. Tourism is essentially a commodity, which determines that it must be practical, and the gift and commemorative function of the tourism product determines its aesthetic design in packaging design;

2. Tourism product packaging design should be portable. Tourists purchase tourism products during the tourism process, which determines that the tourism products must be portable in the packaging design, convenient for tourists to carry and product transportation, so that it is economical and light and portable;

3. Tourism product packaging design should show cultural differences. The biggest selling point of tourism products in the marketing process is that they have local characteristics, so the packaging design of the products must show a unique cultural connotation, pay attention to the use of local raw materials, and visually show cultural differences.

In today's rapid development of the tourism industry, if we want to effectively improve the quality of service and leave good memories for consumers or tourists, we must strive to improve the ability and level of packaging design in tourism products. This puts higher demands on the designers, and requires them to understand the tourist psychology, but also to integrate different design factors into the history, humanities and climate of the tourist area, and design tourism products with local characteristics. Improve the development of the tourism industry.

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