How to create a packaging that can "arrive" in the market?

In the era of material scarcity, business opportunities are in a low-level demand state, and our business culture is also in short supply. When the material age comes, people begin to pay attention to style, pay attention to the beauty of life, and become a packaging for delivering product information. These decent and well-dressed products are like elves, attracting consumers. Through the packaging of individual products, people of different tastes and different strata will find their own poetic space in the dazzling business world. A good package allows consumers to find their own emotions, find their own dreams, but also reflects his (her) taste, love and personality.

In terms of market performance, a good package can top ten million promoters, even if there is little or no advertising can also lead to consumers crazy desire to buy, set off in the market.

How to make a normal package produce a strong sales force? The author believes that the key to a product package that can be "arrested" in the market is to fully grasp the consumer's expectation of "four points and one surface" of the product.

Core interest points:

Consumers have different interest points for different products. For example, for foods, consumers are most concerned about delicious foods. Therefore, the packaging of instant noodles needs to perfectly display soft noodles and delicious seasonings to stimulate the appetite of consumers. For beauty products, consumers are concerned about the United States, so we must integrate "beauty" elements on packaging to create a beautiful dream for consumers.

The same product has different interest focus points on different occasions. If the same is a health care product, the consumers are more concerned with the benefits when they take it. The packaging must be in a real spot, and when used in gifts, the consumer is more Concerned about the "face", so the package specifications to the atmosphere, the printing should be beautiful, otherwise it can not reflect the grace of the gift giver, will not let gifts and gifts have a glorious face.

Unique feelings:

Consumers' attention to a product is generally changed from unintentional to intentional. If consumers can be the first to be noticed in a large number of products and have a favorable impression, consumers will have a much greater chance of buying, creating a difference. The perception of change has always been the result of many manufacturers and merchants' dreams. For example, this year, Robust’s functional drink “pulse” uses dark blue on the packaging, giving people a cool, calmer feeling during the summer, and is unique in its white-and-yellow-based beverage packaging. It's easy to "jump" in a lot of competing products.

Of course, the packaging must conform to the attributes of the product. For example, it is impossible to pack a large machine into a cartoon sense, otherwise it will cause people to have unreliable associations with the product's performance; if it is a tranquilizer, it cannot be packaged. The use of restless scarlet.

Deep memory points:

The equipment will always leave a deep memory, which can be deeply branded in the minds of consumers and will not easily disappear. For example, when we mention “Ang Lidobang” in health foods, we will think of a long circle in the product box. When we raise the “eagle brand” ginseng, we can immediately think of the powerful hawk on the packing box; Immediately in the mind of Medanau, the golden “m” logo flashes... These are all powerful means of distinguishing the product from other brands, enabling consumers to generate memories quickly and facilitate continuous purchases.

Absolute trust point:

To allow consumers to eliminate doubts and trust products, so that product packaging can often be silent and win sound effects. One strategy is to allow consumers to look "transparent," using transparent packaging materials to allow consumers to see what's inside the product, and rest assured that bold consumption; there is a strategy is marked on the packaging or authoritative scientific research institutions, or government Institutions, or health agencies, are particularly recommended. Some insurance companies undertake quality insurance and are widely used in the fields of medicines and health products; fast-moving consumer goods are often marked with production dates, shelf life, etc., of course, bar codes, national uniform retail prices, etc. To enhance consumer confidence and reach sales.

The image of the confrontation:

The motive for consumers to purchase products is often determined by their own identity or image. When products can reflect their own image or identity, consumers will have the impulse to purchase. Taking the health products in the health food products as an example, the concept of “growth and joy” that is full of playfulness is accompanied by smart and lively children. The “blossom” is a beautiful and feminine and beautiful woman. The Qingzui Lozenge "corresponds to the young and energetic urban girl, while the "Kuiju Pill" is the dutiful son (younger) of the Good News. Another example is the elegant and delicate packaging of "Hennessy xo" in liquor matches the elites of high society, and the popular Erguotou reflects the taste of ordinary people.

In short, the key is to feel in alignment and consumers can pay for it.