How to Do a Good Job in Label Design and Printing (I)

As a brand-new power in packaging and printing, label printing has been favored by more and more people of insight due to its huge development prospects and rich profits. Each year, the label market with a rapid growth of more than 30%, more than 10 times of label printing and printing seminars, the grand exhibition, the China Print 05 in Beijing and the Label Expo Europe 2005 in Brussels, have conveyed an indisputable reputation to the printing industry. Fact: The spring of label printing came. So, how can we seize this great opportunity? How can we do a good label? Let me talk about my opinion.

The label refers to all attachments, tags, texts, graphics, and symbolic descriptions on the packaging container or attached to the packaging container. The basic functions of the label are: name, formula, net content and solids content, factory name, lot number, date sign, etc. It is a description of product quality characteristics, safety features, food, drinking instructions, etc. The most important meaning of the label in the modern sense is the container effect—a strong and full show of the unique and beautiful appearance of the product, making use of consumers’ longing for good things and stimulating the desire to buy!

There are more than 10,000 kinds of products in general supermarkets and department stores, and there are more than 30,000 kinds of products in large supermarkets such as Carrefour and Wal-Mart. So how do you stand out from the hundreds of thousands of products and eventually complete sales to create profits? First of all, your product should greet the eyes of consumers as much as possible, transfer your information between consumers and hands, and create a kind of momentum that will discard others, who will compete with others, and clearly tell consumers that this is the most Yes, we recommend it. It's not hard to find: The famous companies like Procter & Gamble, Unilever, Colgate, and Gillette, all of their products will appear at a shelf height of 1.2-1.5 meters or filled with containers across the entire visual range. Filled with a single brand, the effect is self-evident. In addition, in the design of the packaging, the label design strives to be novel, eye-catching, pleasing to the consumer's visual enjoyment, attracting the eye of the consumer and inspiring their desire to purchase.

Let's take a look at how P&G is doing:

P & G's product display

Among these samples, there are either large-area spot colors and bright colors; or the harmony of black and white and the embellishment of metallic effects, showing an unparalleled texture and noble taste; or a shiny metallic effect. Together with the surface finish of the bump, it gives you an extraordinary feeling!

Let me see Unilever packaging design:

Unilever Packaging Design Products Show

Bright and lively colors coupled with vivid black, stylish and yet dignified, this unique design has become a unique style of Lux.

The intense color impact reveals a metallic flicker that will surely catch your eye!

When consumers walk in an assortment of supermarkets, tens of thousands of products, each product will only appear in their sight within a few seconds. According to expert statistics, when consumers decide to buy something, if the short few seconds can attract consumers' attention, then the chance of him buying this product will be more than 75%. For consumers, the absence of a good package and attractive label will not attract their attention and it means there is no product. For businesses, good packaging and design can directly help you shape your brand, increase sales, and protect your investment for a long time! For the printing industry, how can we produce unique and attractive labels?

First, we found that those bright, full-color, large-area spot colors are most likely to create a good container effect; followed by some unique color combinations, such as the Procter & Gamble Olay oil series; the third is some flashing metal texture and structured surface Decorations, such as Procter & Gamble's Sassoon series. Based on the above point of view, the author believes that label products do not focus exclusively on the exquisite degree of printing outlets. Instead, they should maximize the container effect and seize the attention of consumers from the very beginning. Here we combine some examples to see how some successful companies shape their brands.