Discussion on Modern Packaging Design

Everything is contradictory, there is no contradiction, new things cannot be created, and our society will not develop. It seems that something seems simple, but the process is not simple.

If you are engaged in product design, and in addition you love your career, then you must be in such a conflict. Every designer must have experienced this for the first time. For the first time in the store, he saw that the products he designed were displayed on the shelves. The joy and excitement she felt in her heart was certainly difficult to describe in words. Unforgettable. In this way, many designers devoted their time to work in their favorite positions.

Designers tend to belong to a relatively simple and very emotional person. If they really like their own profession, they must be very serious. When they are really immersed in the design of the work, they will be very forgetful and happy. They will stay in the desk regardless of time or place. Before the computer screen, he was intoxicated and contented with a new idea; he was miserable to find a good entrance, and he was unwilling; it was like a nervous and exciting battle, like a kind of competitor. This kind of attachment will make you have a lot of different ideas, design works often come to the fore. The following is a long time in the company's internal product packaging design work, especially in recent years to talk about the design status of ideas: First of all, I think that for judging the merits of design works, the different criteria for different selection, in In commercial design, an overly-progressive visual language cannot be a mainstream element. For a commercial design work, the first task is to complete the business appeal. The pros and cons of a design work lie in whether the designer’s judgment on the product is accurate and whether it can help the product to appreciate. First of all, the design is to solve the problem. From the style to the means, we must adapt to the requirements of the object and reflect the characteristics of the object. Take this year's design of our company's Liushen shower gel series as an example: Before designing, fully understand the brand, its history, its consumer groups, its product line, and its new platform, philosophy, and preparation What new varieties to expand, etc., communicate with brand personnel in a timely manner. With this preparation, you can calmly start desk work (gathering competing brands, collecting flat data, and designing better finished products in the market).

As a link in business activities, designers must understand the physical characteristics of the object in the design process, taking into account the cost of production, operability and other factors. If the design process is also a creation, this creation There are many things that are needed and are not subject to restrictions. They can't be as unrestrained as artists. However, good designers should seek development in the existing technology of production. With courage to innovate and erect a new height, we have a breakthrough in existing products and try to give people a fresh and unique feeling.

When designing sketches, designers tend to be inspired. At that time, we must discuss with the engineers in the structural room to discuss its feasibility, fully consider the existing problems, and see if there is any room for modification, will not affect the original intention of the design, and the new Liushen shower gel bottle design I designed. It is in this situation that it is produced, and its greatest advantage is that it fully embodies the new platform of Liushen on the bottle cap. It is “experience refreshing” and thus becomes a major highlight. The confirmation process was very smooth and won unanimous approval from the top and bottom of the company.

Simply designing and designing is a very simple and happy thing, but it is often counterproductive. The things that happen in it will become very complicated and difficult. Looking back, this step by step is hard and difficult, and sometimes it is fulfilling the more popular phrase “happy and painful”. There are many human factors and institutional factors. Fortunately, our team is a great collective—solidarity, earnestness, selflessness and devotion. In a limited number of months, we rushed to work overtime. In order to achieve good results, we repeatedly considered and explored, from our supermarkets and shops to the shops and supermarkets of southern cities, we purchased A large number of products analyze and study the shape and color of the bottles; from the suburbs to the field, they visit the cooperative units (mold factory, jet pump factory, color model factory, and printing factory) one at a time, adjusting molds, coloring the bottle caps, and trademarks. The printed sample, etc., all personally personally, the purpose is to want to design the product as best as possible.

Every time I arrive at the scene, I see the product gradually revert to the design. The heart is filled with endless taste, joy, satisfaction, and... It feels more relaxed.

As a senior designer, it is not enough to simply complete a design work. Naturally, he will fall into a kind of thinking and will realize something beyond design. From his personal design experience, he deeply realized that modern packaging design is a culturally oriented, life-based, and modern-oriented design discipline. It can be divided into three levels:

First, it mainly refers to the material carrier that contains the elements of design culture. It has the features of materiality, basicity and changeability. Such as packaging design departments and packaging design products, exchange of goods, and consumers in the use of packaging products, consumer behavior and so on.

Second, the packaging design organization system layer. This is the middle layer of design culture, and also the inner layer of design culture. It has a strong era and continuity: it mainly coordinates the relationship among the elements of the design system, regulates design behavior, and judges and corrects the organizational system for design. According to statistics, countries with relatively advanced packaging design culture in the world have their own relatively complete organizational systems. In countries where packaging design culture is relatively backward, the organization system is mostly incomplete.

Third, the concept of packaging design. It is a state of cultural psychology, so it can also be considered as a cultural awareness layer. It is at the core and leading position and is the basis and basis for all activities of the design system elements. The impact of the development of science and technology, productivity enhancement and cultural advancement on packaging design culture is mainly reflected in production and life concepts, values, thinking concepts, aesthetic concepts, moral and ethical concepts, and national psychological concepts. It is the most stable part of the design culture structure, and it is also the soul of design culture. It exists in the human heart, and it develops and changes. It will eventually be directly or indirectly expressed in the organizational system. And thus stipulate its own development and laws, absorb, transform or repel the elements of foreign culture, and design culture development trends. The above three aspects are related to each other and form a system that constitutes an organic whole of the packaging design culture. The physical layer is the most active, it changes, exchanges, convenient and frequent. At the same time, changes in the packaging design culture are always reflected in its body. If the country is now open, when learning advanced science and technology, culture, and technology from abroad, the infiltration of foreign products is playing a leading role in this cultural shock. In the market, product packaging is constantly being replaced by new generations of products, and the competition among similar products is particularly remarkable. fierce. The organizational system layer is the most authoritative factor, which stipulates that the overall nature of the packaging design culture is an important link for maintaining the design of the group relationship, and it is also the guarantee for the scientific and effective implementation of packaging design. This level should be made up of a set of intrinsic criteria systems, which will serve as a yardstick for packaging designers to undertake design activities. Different design concepts will bring about different behavioral patterns and social outcomes, recognizing the new requirements imposed on us by the new environment, and mastering new ideas, concepts, and methods that are consistent with such new requirements. This is precisely the concept of design. New height. The three are dependent on each other, combined with each other, penetrate each other, and are integrated and reflected in each specific packaging design activity and design work.

Having been engaged in design work, you will feel that life is full of designs, a cup, a handle, a road... Sometimes, the designer seems to be more like an inventor, giving people convenience, utility and beauty. A competent good designer should control "artistic feeling" to a very appropriate degree. The effect "just right" is the successful design.

Although in a simple and happy design, you must experience the "painful" process before you can achieve it, but you can learn something other than design, and experience more things in simple and simple.