Humanized design in product design

With the progress of society and the improvement of people's living standards, people's demand for a product is not only satisfied with its use value, but increasingly pays attention to the added value of the product - emotional value, aesthetic value, personal value, etc. Therefore, the demand for humanity is getting higher and higher. From the perspective of the development trend of contemporary design, humanized design has received more and more attention. Therefore, the study of humanized design in product design not only has theoretical significance, but also has very important guiding significance.

1. What is the humanized design of the product

Products are designed for people. From the nature of design, in the process of product design, the formation of any concept requires human-based starting point. If the designer places too much emphasis on the relationship between objects and things, and ignores the relationship between objects and people, the design may be lost, and there is no difference with the general structural design. Of course, the above-mentioned structural design is indispensable and important for the realization of the product design structure or function. As a designer, it is not necessary not to consider the factors in this respect, but to emphasize the design concept. Humanize. The latter is more important than the former. Therefore, in terms of the nature of product design, humanization should be regarded as the primary design concept. Paying attention to humanized design is the lofty ideal pursued by industrial design, that is, creating a more comfortable and better living and working environment for human beings.

2. Why do we want to achieve product human design

The emergence of humanized design requirements is the result of a combination of various factors, including social and individual reasons, as well as the design itself. In summary, the following three aspects may be the main reason.

2.1. Humanized product design is the inevitable result of social economy and human development, and it is the inherent requirement that humans need to rise step by step.

The purpose of designing talent is to satisfy people's own physiological and psychological needs, and thus the demand becomes the driving force of human design. Demand continues to drive the design forward, affecting and constraining the content and methods of product design. The theory of the level of needs proposed by Maslow, the behavioral scientist in the United States, has prompted the design of human nature. Maslow divides human needs from low to high into five levels: physical needs, security needs, social needs (attribution and love), respect needs, and self-realization needs. Maslow believes that the above five levels of needs are gradually increased. When the needs of the lower levels are relatively satisfied, the upper level needs to be generated and the requirements are satisfied. The humanistic design of human design from simple and practical to containing a variety of spiritual and cultural factors in addition to practicality is precisely a reflection of this increasing level of needs. The role of product design in satisfying the spiritual needs, coordination, and balance of the human spirit is unquestionable. Therefore, the infusion of humanized factors in the design is by no means a “spiritual tidal wave” of the designer, but rather an inherent requirement of the design of human needs.

2.2. Humanized product design is the direction of future industrial design

Since the reform and opening up, with the establishment of a socialist market economy, China’s development has entered a new era. The national economy has grown at a rapid rate and people’s living standards have improved significantly. People’s demand for quality and quality of products has risen to unprecedented heights, and people’s needs have become more and more specific and personalized. The purpose of design is people rather than the products themselves. Since people’s demands for products are becoming more and more personalized, So designers should design more personalized products. In a word, humanized design is one of the trends in the future of industrial design.

3. How to realize the humanized design of the product

Since the humanized design of the product is an inevitable trend, how is the humanized design of the product achieved? This depends to a large extent on the designer. By injecting the “humanization” factors in design form and function, the designer gives the design a “humanized” character, making it emotional, personal, interesting and life-like, and ultimately achieving the purpose of humanized product design. A few major elements of a product design are the product's form, function, name, etc., and human nature is reflected in these aspects. Below we will demonstrate one by one.

3.1. Humanized Design of Product Design Form Elements

Any kind of characteristic content or meaning of the product must be embodied in the product itself. To embody the humanization of the product, we must start from the elements of the product and analyze the various elements of the product. The user-friendly design of the product is achieved through changes in the design elements of form, color, decoration, and materials.

3.1.1. Humanized design of product modeling

The styling elements in styling design are one of the most important aspects of people's attention to design. The nature and characteristics of design must be clarified, concrete, and materialized through a certain shape. In the past, people called the design “styling design”. Although it is not very scientific and normative, it does explain the importance and attention of modeling in design. In "Product Semantics", modeling became an important symbol. The Bra chair designed by the Italian designer Zev Vanghn in the 80's adopted the structure of a traditional chair, but the back of the chair used a soft and curvaceous female figure. The person sat down to feel soft and comfortable. Together, it is very interesting. Lucellino's wall lamp designed by Italian designers in 1994 was designed to mimic the shape of a bird. Two realistic wings were placed on both sides of the lamp. In the high-tech products, a warm and natural atmosphere was brought in. Come here.

3.1.2. Humanized design of product color

In the design, colors must exist with and depend on modeling, and must have specific meaning through the reflection of shapes. But once the color is combined with a specific shape, it has a strong emotional color and performance characteristics, and has a strong spiritual influence. For different consumer groups and different use occasions, the choice of color is very important. For example, the color of a baby's chair and a chair used by a pupil for homework can be enriched. Suitable for their psychological and growth needs. Such as "drying chair", her structure is very simple, but gives a very new feeling, because he uses a variety of colors of aniline or paint natural color, or polishing, the color is very rich, very Bold and inventive meanings have achieved unexpected results. The reason is that her colors are not the same as ordinary chairs, and it is very suitable for the needs of consumers who pursue individual needs.

3.1.3. Humanized design of product materials

The humanized design of the material is of great significance for today's green design and environmental design. It is very important to choose materials that can be used in recycling and easy processing. Because we human resources are increasingly lacking, we must rationally use limited resources and save in designing candidate materials. The role of our designers in energy saving has the following aspects:

1. Design improved products;

2. To design renewable products, the energy needed to re-produce a material is always more than that required to recycle the material;

3. Use low-energy production materials;

4, choose a classic, eternal design, or by changing a few key components can be easily updated style. In order to extend the product: "relative service life," to achieve savings.

3.2. Humanized design of product features

Good features are very important for a successful product design. The reason why people have the demand for products is to obtain their use value - function. How to make the function of the designed product more convenient for people's lives, more and newer taking into account people's new needs is an important starting point for future product design. In a word, the functional design of future products must be humanized. If a trolley for rice or medicines is provided, a brake device is designed on its wheels so that it is not afraid of colliding and the car can slide open and harm children or the elderly. Another example is the addition of a shelf to a shopping cart rack in a supermarket. Shoppers with children can place children inside when shopping, making shopping easier and easier.

3.3. Humanized Design of Product Name

Thanks to the magical use of linguistic vocabulary, designing a proper name for a design item will often become a humanized “pointing touch,” and it can be described as a “tempting design”. Just like writing an article, a wonderful topic can give the reader endless imagination and give the subject a deeper silence. A good design sometimes requires a good name to be tempted to induce people to imagine and appreciate. It makes people feel guilty and stunned. Italian design master Sodess was a portable typewriter designed for Olivetti in 1969 (this product was accompanied by pictures in the history of industrial design). The outer shell is bright red plastic, with a unique sculptural sensibility, and its humanity. The design style of the consumer has made it possible for consumers to have a good job. And its romantic and poetic name - "Valentine's Day Gift" is even more sensational and compassionate. In 1992, the young Italian designer Masim Rossa and Nei designed a sofa chair with armrests. Although it is soft and comfortable, the style is very common. However, the designer's naming of this design made it famous and worth more. He called this work “Mom” (introduced in the product design magazine), which means that this sofa can provide a sense of protection, warmth and comfort, just like lying in her mother’s arms. While demonstrating the practical functions of the design, the designer also provided us with many practical things, bringing many thoughts and dreams to us, and it gives a person's soul shock and emotional experience self-evident.

3.4. Emotional Design and Personalized Design

The purpose of the design is to be people rather than products, and the concept of consumption of modern people is no longer just satisfied with the use value of products. Implementing "emotional design" in product design means positioning the starting point of product design in today's Chinese people. Starting from the form of their lives, the research should be conducted in conformity with the emotional requirements of consumers as much as possible, and design whether it is technically or not. It is also a product with reasonable, rich and diverse emotions and styles.

3.5. Ergonomic design of product ergonomics

The so-called humanized products are products containing ergonomics. As long as they are products used by "people", they should all be considered in ergonomics. The modeling of products and ergonomics are undoubtedly combined. We can describe them as follows: a psychological center and a physiology radius, to establish a harmonious relationship between people and things (products), to maximize human potential, to use a person’s muscle energy in a comprehensive and balanced manner, and to protect Human health improves productivity. From the perspective of industrial design alone, it can be as large as aerospace systems, urban planning, construction facilities, automated factories, machinery and equipment, and transportation, as small as furniture, clothing, stationery, pots, cups, and chopsticks. The “things” created by life must be considered as an important condition when designing and manufacturing. If the product category is divided into professional products and general products, professional products will have more considerations in ergonomics. It is more emphasis on the physiological aspects; while the general products must take into account the psychological aspects, need to be more Many designs that meet the aesthetics and trends, that is, the needs of humanized products.

4. Several directions for future product humanization design

The 80s and 90s of the 20th century were a period of diversification in design. In the exploration of design style, it could be said that “the group has been playing together” and it was wonderful. The "humanization" of the design has become a noticeable highlight, and it has gradually become an irreversible trend. After summarizing the above research and combining my four years of professional knowledge, I have summarized the humanized design of future products. Directions:

4.1. Product-friendly and entertaining human design

Modern product design not only satisfies people's basic needs, but also satisfies the modern people's psychological needs of pursuing relaxation, humor, and pleasure. Of course, the economic benefits of manufacturers are also imaginable. British Priestman Goode design and consulting company designed a fan, and people's imagination is completely different, because its fan blade is made of cloth, the design inspired by the sail and the kite. And the previous fan